Category Archives: Graphic Design

Tschichold (and let's not get into a long, boring discussion about how his name is pronounced).

One of the most influential European typographers this century, Jan Tschichold (1902-74) also made a remarkable contribution to English typography when he redesigned the entire output of Penguin Books between 1947 and 1949. Here we present a trio of new books (and a couple of classics, one rarely seen) which go a long way toward remedying the surprising lack of English-language commentary on his life and work.

Active Literature: Jan Tschichold and New Typography

? 2007: Christopher Burke

An in-depth, illustrated study of Jan Tschichold’s modernist period by Hypen press regular, Burke, based on extensive archival research drawing on Tschichold’s published books, articles and personal correspondence. (2007: Hyphen Press; ISBN 0907259324)

Jan Tschichold: Posters of the Avantgarde

? 2006: Martijn F. Le Coultre & Alston W. Purvis

This is the first book-length examination of Tschichold’s poster designs, which are, perhaps the clearest expression the ideas presented in Die Neue Typographie. In addition to showcasing the seventy of his posters designs, the book also includes a selection from Tschichold’s own collection, with works by Hans Arp, El Lissitzky, László Moholy-Nagy, Oskar Schlemmer and others. (2006: Birkhäuser; ISBN 9783764376048)

Jan Tschichold: Master Typographer: His Life, Work and Legac

? 2008: Cees W. de Jong

In this exhaustive and beautifully illustrated study de Jong attempts to place Tschichold’s work in the broader context of contemporary culture. Unique in its coverage of Tschichold’s entire career, various contributors discuss the designer’s major influences and innovations, including his seminal poster design, his work with Penguin Books, and his later partial repudiation of modernist typography in favour of classical traditions. (2008: Thames & Hudson; ISBN 9780500513989)

Jan Tschichold, Designer: The Penguin Years

? 2006: Richard B. Doubleday

Though not at all well received, this is the only publication to fully document Tschichold’s years at Penguin and to examine the typographic conventions that he applied to mass produced books. Includes a bibliography and historical appendices including office memoranda. (2006: Oak Knoll; ISBN 1584561785)

The New Typography

? 1928: Jan Tschichold

Widely recognized as the definitive treatise on book and graphic design in the machine age, this long overdue English translation is published in a form that respects Tschichold’s original typography and design. (2006: California University Press; ISBN 0520250125)

Asymmetric Typography, 1st English Edition

? 1967: Jan Tschichold & Rauri McLean

The first (and only) English translation of Tschichold’s 1935 classic, the first of Tschichold’s works to be published in English translation. Designed by the author and typeset at Cooper & Beatty in Toronto. In his autobiography, True to Type, A Typographical Autobiography, translator and Tschichold’s collaborator at Penguin Books, Rauri McLean says of the project: “He asked me to translate his Typographische Gestaltung (Typographic Design) which had been published in Basle in 1935. It was a more measured and persuasive account of his views than his first and epoch-making Die neue Typographie of 1928. This proposed new translation was to be really a new edition: Jan wanted to omit some passages which he considered had been of interest only to Swiss and German readers, and he had also found several new and better illustrations. We called the new version Asymmetric Typography, and it was published, i.e. financed, not by a conventional publisher, but by a highly intelligent firm of typesetters in Toronto called Cooper & Beatty. The book was published in 1967, and we were eternally grateful to Cooper & Beatty. It was the first ever of Jan Tschichold’s books to be published in English, and the only one until the 1990s.” (1967: Cooper & Beatty / Reinhold Publishing Corporation)

Active Literature: Jan Tschichold and New Typography: $82.50
Jan Tschichold: Posters of the Avantgarde: $63.50
Jan Tschichold: Master Typographer: His Life, Work and Legacy $84.95
Jan Tschichold, Designer: The Penguin Years: $52.95
The New Typography; $39.95
Asymmetric Typography (1st English Edition 1967 as new): $199.95


To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at:

The Return of a Venerable Annual

365 AIGA Year in Design 29

? 2009: Richard Grefé, Susan Apfelbaum & Paula Scher

After a brief and ill-considered flirtation with electronic publishing the AIGA has resumed publication of their book-format annual. While this is offically numbered issue 29 the Institute has publish an annual survey of member’s work off-and-on since 1927. This year’s entry is a 368 page paperback designed by Paula Scher and Pentagram New York and published under the Chronicle Books imprint which thankfully avoids some of the excesses of years past – for example the work is shown at a size that can be viewed without the aid of an electron microscope. Glad to have you back AIGA. (2009: Chronicle Books; ISBN 9780811869164)



To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at:

New(ish) Annuals for 2009

It’s a new year and time to get back to work (and by work we mean flip through the annuals slagging the work that won the awards you should have won).

One Show 30: Advertising’s Best Print, Design, Radio and TV

For those of you who missed last year’s One Show, the most prestigious North American industry annual has been divided into three separate books: Advertising, Design and Interactive. Given its reputation as the copywriter’s annual, it’s been interesting for us here to note that the Design volume does, in fact, sell at least as well as the Advertising section. This year the Club introduced a boxed set for those who refuse to be pigeonholed. (2009: Rockport; ISBN 9780929837369 Advertsing; ISBN 9780929837383 Design; ISBN 9780929837376 Interactive; ISBN 9780929837390 Boxed Set)

One Show 30 Advertising: $76.95
One Show 30 Design: $54.95
One Show 30 Interactive: $54.95
One Show 30 3 Volume Boxed Set: $164.95

Typography 29: The Annual of the Type Directors Club

Perhaps not the best year for what is otherwise the best annual published in North America. Still something of a “gotta’ have it anyway” situation for type aficionados. (2008: Harper Collins; ISBN 9780061582776)

87th New York Art Directors Annual

Considered by many in the industry to be one of the toughest to earn awards, this book presents the latest winners in both the national and international categories (comes with a DVD). (2009: RotoVision; ISBN 9782888930228)

Typography 29: $65.95
87th New York Art Directors Annual: $82.50

Graphis Design Annual 2009

We don’t have to do much explaining of Graphis. It’s one of the most respected and well-printed of the annuals. Categories represented include advertising, photography, brochures, and editorial. (2008: Graphis; ISBN 9781932026139)

Graphis Advertising Annual 2009

A premier showcase of 300 print ads from around the world, arranged into trade categories. (2009: Graphis; ISBN 9781932026528)

Graphis Advertising 2009: $83.95
Graphis Design Annual 2009: $83.95

Also recently published:

New York Festivals 16: $69.95
Epica Book Twenty One: Europe’s Best Advertising: $69.95
Directions 2008: $61.95
Communication Arts 2008 Advertising Annual: $29.95
Communication Arts 2008 Design Annual: $29.95
3×3 Illustration Annual 5: $21.95
Society Of Illustrators: $48.95


To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: