Category Archives: Exhibits & Events

The Worst Event in the World


Swipe is pleased to announce an exclusive and intimate event celebrating the launch of The Worst Hotel in the World: the Hans Brinker Budget Hotel Amsterdam. Heineken™ tallboys and stale pretzels all ’round.


Meet Erik Kessels and ask the question on everyone’s mind: How the f@#% do you get a client like that anyway?

Space is very limited so here’s how it’s gonna have to work :

Entry will be by advance reservation only on a first come basis. Send an RSVP with your full name to and we will reply with your personal ticket. You’ll absolutely need this ticket to get in the night of the event. And if you find that you are unable to come please send a quick e-mail so we can make space for someone else. OK, so now we can reveal the date:

Friday May 1st, 2009 from 7pm to 10pm at Swipe.


UNFORTUNATELY, NO ONE WILL BE ADMITTED WITHOUT A TICKET AND WITHOUT HAVING REGISTERED IN ADVANCE. Our sincere apologies in advance to everyone who doesn’t find out soon enough to get a ticket – we’re just a small store with a big guest.


Think Small. We Try Harder. Absolut Whatever. And Now Even More Dogshit in the Main Entrance. KesselsKramer’s ongoing marketing campaign for Hans Brinker Budget Hotel in Amsterdam is genuinely epochal. So Millennial even the irony is ironic: the Worst Hotel in the World really is the worst hotel in the world. Erik Kessels and longtime Brinker manager Rob Penris share the sort of client / designer affinity that most designers wait in vain for their entire careers.


The Worst Hotel in the World: the Hans Brinker Budget Hotel Amsterdam
? 2009: Erik Kessels & KesselsKramer

Designed by KesselsKramer, this 280 page retrospective includes every advertisement and promotional item created for the hotel over some 15 years. Daring, confrontational, and occasionally just plain offensive – and spectacularly successful at connecting with a notoriously fickle target market. (2009: Booth Clibborn Editions; ISBN 9781861543110)



thinkToronto? think Swipe!

Starting February 10th, Spacing Magazine will be displaying the winning entries to the urban design ideas competition ThinkTORONTO (a summary may be seen in the in the current issue of the magazine) in the Urbanspace Gallery directly adjacent to Swipe at 401 Richmond West. For those who haven’t seen the issue, Spacing invited Torontonians 35 years old or younger to submit creative ideas on how to improve the city’s public spaces. Even if you’ve studied the issue it’ll be worth a visit as the exhibit includes several entries that didn’t quite make it into the magazine.

Opening Reception:
When: Thursday, Feb. 12, 7-10pm
Where: Urban Space Gallery, 401 Richmond St. W. 1st floor
How Much: free
RSVP: Facebook listing

Personally, as a non-driver (Junction 40 bus to Dundas West station, subway to the Spadina streetcar and down – all with a two-year-old in tow), I loved the proposal for a smartphone driven social-network on the TTC . And I can’t think of a better place downtown for a public park than the parking lot at the corner of Queen and Soho. My first bookstore job (circa 1980) was at an antiquarian shop in the building that was torn down to create this open space in the first place. A couple of years later I was working for Marc Glassman at Pages who should be credited (along with 401 Richmond neighbour Martin Heath at CineCycle) with bringing outdoor cinema to Toronto, with shorts and features projected on the exterior wall of the rattan warehouse that later became the Bamboo (you cannot imagine what a feat it was to get away something like that in the era of the Ontario Censor Board). It’s a space resonant with history for me and for culture in this city. – David

And remember, always available at Swipe:

Spacing Subway Stations Buttons

?2005: Spacing Magazine cdnmapleleaf

If you love your ’hood, what better way to wear your heart on your sleeve than by wearing your station on your lapel.

Spacing Subway Stations Buttons, Singles: $2.00
Spacing Subway Stations Buttons Downtown Set: $15.00
Spacing Subway Stations Buttons Complete System Set: $48.00

Spacing Magazine

Celebrating its fifth year, Spacing Magazine is the Canadian Society of Magazine Editors ‘Magazine of the Year’, and is also possibly the best issues-oriented magazine ever published in Canada. Spacing Magazine Current Issue: $7.00


To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: