Category Archives: Advertising

Graphis Gets Back on Schedule (Ironic That a Swiss Publication Should Get Off Schedule in the First Place)

Graphis was launched, rather optimistically, in Zurich in 1944 at the height of the Allied advance on Germany. In the following decades, the journal and founding editor Walter Herdeg were among the foremost proponents for rationalism and quality in the graphic arts. Herdeg continued to run the magazine until 1986 when it was sold and moved to New York under the editorship of B. Martin Pedersen.

Under Herdeg, Graphis never charged an entry fee for submissions, so that Graphis annuals regularly featured high-quality work by young talent. This has been particularly true in the case of Photographis, with arresting personal work being displayed alongside the best international commercial projects. There is an unfortunate perception that these publications stand somewhere behind the cutting edge, however, taking the current issues as an example, this seems unwarranted. That said, the Gold and Platinum winners categories do make the whole endeavour sound a bit like a travel rewards program.

For fans of Graphis publications in Canada, availability has been a much larger concern as the publisher has, for some years, struggled with an inconsistent release schedule and poor Canadian distribution. By the end of last year Graphis was behind by up to two years on several (formerly annual) series. We at Swipe were worried that the whole program might simply disappear. Happily, these problems seem finally to have been resolved with improved Canadian logistics and an almost overwhelming raft of new releases.



Graphis Annuals 2009
? 2009: B. Martin Pedersen, editor

All series: $83.95

Graphis Design Annual 2009

The flagship annual from Graphis, published continuously since 1952, this year’s volume features linked essays by Stefan Sagmeister, Korea’s Ahn Sang-Soo, and Harry Pearce of Pentagram London. (2008: Graphis; ISBN 9781932026139)

Graphis Advertising Annual 2009

One of the more recent additions to the program, since its introduction in 1993, Graphis Advertising has become an important single volume alternative to the regional and association-based annuals. (2009: Graphis; ISBN 9781932026528)

Graphis Photo Annual 2009

First produced in 1966, Graphis Photo is consistently the most beautiful and inspiring general photo annual in the world. (2009: Graphis; ISBN 1932026509)

Graphis New Talent Design Annual 2009

The only international student design annual, featuring creative work produced by students from professional programs in graphic design, advertising, and photography. This edition offers a special profile of the SADI School of Design in South Korea. (2009: Graphis; ISBN 1932026460)

Graphis Annual Report 2009

Featuring 106 international examples Graphis A.R. is the only fully editorial-based annual devoted to the annual report. Designed by Robert Louie of the Louey/Rubino Design Group in Santa Monica, this year’s annual was judged by Audra Brown, David Schimmel, Michael Stinson, Davor Bruketa, Robert Louey, Javier Leguizamo, and Richard Colbourne(2009: Graphis; ISBN 1932026517)

Graphis Poster Annual 2008 / 2009

Since 1976 Graphis Poster has been the only international showcase of contemporary poster design. This edition also offers critical essays by renowned curators Christian Larsen of The MoMA, René Grohnert of The German Poster Museum, Kari Savolainen of Finland’s Lahti Poster Museum, Rene Wanner of Poster Page, and Pepe Menéndez of Cuba’s Casa de las Américas, among others. This is one of the titles that seems to have moved from an annual to an occasional publication. (2008: Graphis; ISBN 9781932026122)

Graphis Branding 5

This edition of Graphis Branding is divided into two sections, one offering 10 comprehensive case studies of recent branding projects and the other a simple showcase of 50 new identity systems. The series was formerly titled Graphis Corporate Identity and we assume Graphis already regretting the change. (2009: Graphis; ISBN 1932026207)

Previously published and also available:

Graphis Brochures 6
(2007: Graphis; ISBN 9781932026481)

Graphis Letterhead 7
(2008: Graphis; ISBN 9781932026498)

Graphis Logo 7
(2008: Graphis; ISBN 9781932026030)


To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at:

The Worst Event in the World


Swipe is pleased to announce an exclusive and intimate event celebrating the launch of The Worst Hotel in the World: the Hans Brinker Budget Hotel Amsterdam. Heineken™ tallboys and stale pretzels all ’round.


Meet Erik Kessels and ask the question on everyone’s mind: How the f@#% do you get a client like that anyway?

Space is very limited so here’s how it’s gonna have to work :

Entry will be by advance reservation only on a first come basis. Send an RSVP with your full name to and we will reply with your personal ticket. You’ll absolutely need this ticket to get in the night of the event. And if you find that you are unable to come please send a quick e-mail so we can make space for someone else. OK, so now we can reveal the date:

Friday May 1st, 2009 from 7pm to 10pm at Swipe.


UNFORTUNATELY, NO ONE WILL BE ADMITTED WITHOUT A TICKET AND WITHOUT HAVING REGISTERED IN ADVANCE. Our sincere apologies in advance to everyone who doesn’t find out soon enough to get a ticket – we’re just a small store with a big guest.


Think Small. We Try Harder. Absolut Whatever. And Now Even More Dogshit in the Main Entrance. KesselsKramer’s ongoing marketing campaign for Hans Brinker Budget Hotel in Amsterdam is genuinely epochal. So Millennial even the irony is ironic: the Worst Hotel in the World really is the worst hotel in the world. Erik Kessels and longtime Brinker manager Rob Penris share the sort of client / designer affinity that most designers wait in vain for their entire careers.


The Worst Hotel in the World: the Hans Brinker Budget Hotel Amsterdam
? 2009: Erik Kessels & KesselsKramer

Designed by KesselsKramer, this 280 page retrospective includes every advertisement and promotional item created for the hotel over some 15 years. Daring, confrontational, and occasionally just plain offensive – and spectacularly successful at connecting with a notoriously fickle target market. (2009: Booth Clibborn Editions; ISBN 9781861543110)



New(ish) Annuals for 2009

It’s a new year and time to get back to work (and by work we mean flip through the annuals slagging the work that won the awards you should have won).

One Show 30: Advertising’s Best Print, Design, Radio and TV

For those of you who missed last year’s One Show, the most prestigious North American industry annual has been divided into three separate books: Advertising, Design and Interactive. Given its reputation as the copywriter’s annual, it’s been interesting for us here to note that the Design volume does, in fact, sell at least as well as the Advertising section. This year the Club introduced a boxed set for those who refuse to be pigeonholed. (2009: Rockport; ISBN 9780929837369 Advertsing; ISBN 9780929837383 Design; ISBN 9780929837376 Interactive; ISBN 9780929837390 Boxed Set)

One Show 30 Advertising: $76.95
One Show 30 Design: $54.95
One Show 30 Interactive: $54.95
One Show 30 3 Volume Boxed Set: $164.95

Typography 29: The Annual of the Type Directors Club

Perhaps not the best year for what is otherwise the best annual published in North America. Still something of a “gotta’ have it anyway” situation for type aficionados. (2008: Harper Collins; ISBN 9780061582776)

87th New York Art Directors Annual

Considered by many in the industry to be one of the toughest to earn awards, this book presents the latest winners in both the national and international categories (comes with a DVD). (2009: RotoVision; ISBN 9782888930228)

Typography 29: $65.95
87th New York Art Directors Annual: $82.50

Graphis Design Annual 2009

We don’t have to do much explaining of Graphis. It’s one of the most respected and well-printed of the annuals. Categories represented include advertising, photography, brochures, and editorial. (2008: Graphis; ISBN 9781932026139)

Graphis Advertising Annual 2009

A premier showcase of 300 print ads from around the world, arranged into trade categories. (2009: Graphis; ISBN 9781932026528)

Graphis Advertising 2009: $83.95
Graphis Design Annual 2009: $83.95

Also recently published:

New York Festivals 16: $69.95
Epica Book Twenty One: Europe’s Best Advertising: $69.95
Directions 2008: $61.95
Communication Arts 2008 Advertising Annual: $29.95
Communication Arts 2008 Design Annual: $29.95
3×3 Illustration Annual 5: $21.95
Society Of Illustrators: $48.95


To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: