Category Archives: Advertising

Bibio: -graphic, -mania, -phile, etc.

bibliographic

Bibliographic: 100 Classic Graphic Design Books
? 2009: Jason Godfrey

Let us begin by admitting that it is impossible for this book to have been sufficiently good for us not to have found reason to criticize it and, conversely, that the book would have had to have been quite terrifically bad for us not to be thrilled to see it published. We sell books. Specifically, we sell graphic design books. Write a history of live bait and Ned “Dew Worm” Johnson* is gonna love it. And yes, we love Bibliographic: 100 Classic Graphic Design Books. In his introduction Godfrey is quick to point out that this is not intended to be a history of Twentieth Century graphic design nor should it be taken as exhaustive. And, while one might take issue with some of the titles included (Chuck Anderson’s Old Advertising Cuts from A–Z) and be offended by (or feel smug about) the absence of one’s personal favourite (Otl Aicher’s Typographie), there are selections here that demonstrate an unexpected level of thoughtful sophistication. The sight of the Morgan Press wood type samples should be enough to encourage any typophile to forgive nearly any other omission (though, as Canadians, it’s hard to accept that Carl Dair’s Design with Type didn’t even make the Further Readings list!). (2009: Laurence King Publishing; ISBN  9781856695923)
* A real guy (as a teenager I tried picking worms to make pocket money) – David

$62.50

OK, so here’s the list (*asterisks mark the titles that are in print and available from Swipe). Scoff away!

Typography
American Line Type Book
Spécimen Général: Tome 1

Die Neue Typographie
, Jan Tschichold*
Modern and Historical Typography, Imre Reiner
The Letter as a Work of Art, Dr Gerard Knuttel
Manuale Typographicum, Hermann Zapf
The Encyclopaedia of Type Faces, W. Turner Berry, A.F. Johnson & W.P. Jaspert*
Alphabet Thesaurus Nine Thousand
An Atlas of Typeforms, James Sutton & Alan Bartram
Wood 2
American Wood Type: 1828–1900, Rob Roy Kelly
Letraset
A Constructed Roman Alphabet, David Lance Goines
Igarashi Alphabets, Takenobu Igarashi
London’s Handwriting, Colin Banks
Helvetica: Homage to a Typeface, Lars Müller*

Sourcebooks
Handbook of Designs and Devices
, Clarence P. Hornung
Printed Ephemera
, John Lewis
Semiologie Graphique, Jacques Bertin
Letter and Image, Robert Massin

bibliographicspread3

Trade Marks & Symbols, Yasaburo Kuwayama
Label Design, Claude Humbert
Symbol Sourcebook, Henry Dreyfuss*
Handbook of Pictorial Symbols, Rudolf Modley*
Words and Buildings, Jock Kinneir
The Dictionary of Visual Language, Philip Thompson & Peter Davenport
Old Advertising Cuts from A–Z, Charles S. Anderson
Today’s Hieroglyphs, Hans-Rudolf Lutz*
Alphabets & Other Signs, Julian Rothenstein & Mel Gooding (editors)

Instructional
Layout in Advertising
, W.A. Dwiggins
Mise en Page
, Alfred Tolmer
Colour in Advertising
, Joseph Binder
Language of Vision
, György Kepes
Vision in Motion
, László Moholy-Nagy
The Graphic Artist and His Design Problems
, Josef Müller-Brockmann
Typography
, Aaron Burns
Typography: Basic Principles
, John Lewis
Graphic Design Manual
, Armin Hofmann*

bibliographicspread4

Visual Presentation of Invisible Processes, Anton Stankowski
Typography
, Emil Ruder*
A Sign Systems Manual, Crosby/Fletcher/Forbes
Grid Systems in Graphic Design
, Josef Müller-Brockmann*
The Visual Display of Quantitative Information, Edward R. Tufte*
Notes on Book Design, Derek Birdsall*

Histories
The New Graphic Art, Karl Gerstner & Markus Kutter
Functional Graphic Design in the 20’s, Eckhard Neumann

bibliographicspread1

Pioneers of Modern Typography, Herbert Spencer
Images of an Era
, John Garrigan, Margaret Cogswell, Milton Glaser, Dore Ashton & Alan Gowans
The Language of Graphics, Edward Booth-Clibborn & Daniele Baroni
A History of Graphic Design, Philip B. Meggs*
Bauhaus: Drucksachen, Typografie, Reklame, Gerd Fleischmann
Typography: When Who How, Friedrich Friedl, Nicolaus Ott & Bernard Stein
Graphic Styles, Steven Heller & Seymour Chwast*
Graphic Design: A Concise History, Richard Hollis*

Anthologies
Seven Designers Look at Trademark Design, Egbert Jacobson (editor)
Polski Plakat Filmowy, Tadeusz Kowalski (editor)
Graphic Design: Visual Comparisons, Alan Fletcher, Colin Forbes & Bob Gill
Publicity and Graphic Design in the Chemical Industry, Hans Neuburg
Design Coordination and Corporate Image, F.H.K. Henrion & Alan Parkin
Graphis Diagrams, Walter Herdeg (editor)
Top Graphic Design, F.H.K. Henrion
The Liberated Page, Herbert Spencer (editor)
Typography Now, Rick Poynor & Edward Booth-Clibborn (editors)
Carouschka’s Tickets, Carouschka Streijffert & Peter Kihlgard

Monographs
Thoughts on Design
, Paul Rand
Esposizioni e Mostre
, Erberto Carboni
Visual Design in Action
, Ladislav Sutnar
Love and Joy about Letters
, Ben Shahn
Milton Glaser: G
raphic Design, Milton Glaser
The Graphic Design of Yusaku Kamekura, Yusaku Kamekura
Jan Tschichold: Typographer, Ruari McLean

bibliographicspread5

The Art of Advertising, George Lois & Bill Pitts
The Complete Tadanori Yokoo, Tadanori Yokoo
‘Walk Away René’, George Hardie & Storm Thorgerson
Living by Design, The Partners of Pentagram & Peter Gorb (editor)
Forget All the Rules You Ever Learned about Graphic Design. Including the Ones in this Book., Bob Gill
Lo Studio Boggeri: 1933–1981, Bruno Monguzzi (editor)
Paul Rand: A Designer’s Art, Paul Rand
Herb Lubalin: Art Director, Graphic Designer and Typographer, Gertrude Snyder & Alan Peckolick
Cassandre, Henri Mouron
The Left-Handed Designer, Seymour Chwast
Dorfsman & CBS, Dick Hess & Marion Muller
The Art of Graphic Design, Bradbury Thompson
The Graphic Language of Neville Brody, Neville Brody & Jon Wozencroft*
Brodovitch, Andy Grundberg
Siegfried Odermatt & Rosmarie Tissi: Graphic Design, Siegfried Odermatt, Rosmarie Tissi with Jack Waser & Werner M. Wolf (editors)
Nova: 1965–1975, David Hillman, Harri Peccinotti & David Gibbs (editor)
The End of Print, Lewis Blackwell & David Carson
Printed Matter, Robin Kinross, Jaap van Triest & Karel Martens (editors)*

bibliographicspread2

Wim Crouwel: Mode en Module, Frederike Huygen & Hugues C. Boekraad
I Am Almost Always Hungry, Cahan & Associates*
Tibor Kalman: Perverse Optimist, Peter Hall & Michael Bierut (editors)*
Weingart: Typography, Wolfgang Weingart
Maeda @ Media, John Maeda*
The Art of Looking Sideways, Alan Fletcher*
Sagmeister: Made You Look, Peter Hall*
Make it Bigger, Paula Scher*
Designed by Peter Saville, Emily King (editor)
8vo: On the Outside, Mark Holt & Hamish Muir*
Robert Brownjohn: Sex and Typography, Emily King*

_________________________________

To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.

It's January. It's Annual Season. It's Time to Engage in that Time-Honoured Tradition: Resenting the Success of Others …

It’s a new year and time to get back to work (and by work we mean flip through the annuals, slagging the work that won the awards you should have won).

oneshowadvertising31oneshopdesign3oneshowinveractive12

One Show 31: Advertising’s Best Print, Design, Radio and TV

Once again the North American advertising and design industries’ most prestigious annual has been divided into three separate books: Advertising, Design and Interactive. While the One Show originated as an awards program focused on advertising copywriting, it is interesting to note that this year the three annuals are roughly the same size. And, once again, the Club is offering a boxed set for those who refuse to be pigeonholed. (2010: Rockport; ISBN 9780929837406 Advertising; ISBN 9780929837383 Design; ISBN 9780929837420 Interactive; ISBN 9780929837437 Boxed Set)

One Show 31 Advertising: $87.50
One Show 31 Design (Volume 3): $62.50
One Show 31 Interactive (Volume 12): $62.50
One Show 31 – 3 Volume Boxed Set: $187.50

ada88spd44spacertdctypography30

88th New York Art Directors Annual

Considered by many in the industry to be one of the toughest awards programs, the New York Art Directors Club presents the latest winners in both the national and international categories (includes a DVD with the multi-media award winners). (2010: RotoVision; ISBN 9782888930853)

$99.95

44th Society of Publication Design Annual (SPD)

The Society of Publication Designers annual is the only international awards program that specifically showcases the work of editorial art directors, with sections devoted to trade, corporate, institutional, newspaper, and consumer publication design. (2009: Rockport; ISBN 9781592535866)

$74.95

Typography 30: The Annual of the Type Directors Club

The Type Director’s Club annual is the most eagerly anticipated of the awards program showcases we carry. This 30th edition, designed by Werner Design Werks, includes the winning entries from both the TDC55 Typography Competition and the TDC2 2009 Type Design Competition. Also included is a reprint of the original pages from the fifth TDC Competition held in 1960. (2010: Harper Collins; ISBN 9780061726316).

$77.95

graphisdesign20101spacergraphisadvertising2010

Graphis Design Annual 2010

The flagship annual from Graphis, published continuously since 1952, this year’s volume features linked essays by Robert Priest, one of the platinum winners in this Annual; Office, who branded David Eggers’ non-profit pirate store in San Francisco; and Goodby, Silverstein & Partners, creators of HP’s Vivienne Tam mini-laptop campaign. (2009: Graphis; ISBN 9781932026535)

Graphis Advertising Annual 2010

One of the more recent additions to the Graphis publishing program, since its introduction in 1993, Graphis Advertising has become an important single-volume alternative to the regional and association-based annuals. In-depth features include Adrian Pulfer and Lynn Dangel of Dangel Advertising explaining the latest Crate and Barrel campaign; DeVito/Verdi’s Jay Marsen and Alexei Beltrone on their Legal Sea Foods mock-newspaper ads; and Jim Prior of The Partners discussing the inspiration behind an exhibition for The National Gallery of London. (2009: Graphis; ISBN 9781932026566)

Each $84.95

communicationartsdesign2010spacercommunicationartsadvertising2010

Communication Arts 2009 Advertising Annual

Communication Arts 2009 Design Annual

Communication Arts recently announced that they will no longer be publishing general magazine issues and instead produce only the six annuals that have become the focus of the publishing program over the past several years. Though we will miss the critical articles that previously characterized the publication, we are gratified that the print version of theses annuals will continue to offer professionals and students an economical overview of the year’s best work.  (2009: Communications Arts; ISBN 007447092074801)

Each: $29.95

_________________________________

To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.

Noise Five (Signal-Free Graphic Design)

noise5

NoiseFive
? 2008: Attik

Founded in Huddersfield, England in 1986 by Simon Needham and James Sommerville with a £2,000 grant from the Prince’s Trust, ATTIK has since grown into a multi-discplinary brand development company with 200 designers employed in five studios on three continents. ATTIK’s success can be traced to two key projects: the publication, beginning in 1995, of a series of self-initiated, experimental design books with the shared title Noise; and its revolutionary work for Toyota in launching the groundbreaking youth brand, Scion, in 2002.

It’s been 7 years since the release of Noise Four and, with the acquisition of ATTIK in 2007 by Dentsu Inc., the world’s largest advertising agency, we feared that Four would be the last. Thankfully we were wrong. Three years in the making, NoiseFive is the most elaborate production yet in a series noted for extravagance, with nine paper stocks, 30 spot colours and a staggering range of print finishes, from foil blocking and laser cutting to heat-sensitive ink and scratch-and-sniff. In addition to experimental designs contributed by ATTIK’s UK, New York, San Francisco and Santa Monica offices, the book offers a detailed retrospective of the agency’s work and profiles of its principals. Limited to 1,000 copies in distribution, Swipe is the exclusive Canadian source for highly anticipated publication. (2009: Attik; ISBN 9780955883002)

$129.95

Shipping is available across Canada and to the United States (where, in all likelihood, the book will sell out prior to release). Along the same lines, Pentagram Marks, which sold out immediately worldwide, is currently trading at somewhere around US $1,000 a copy on Amazon and E-Bay. Swipe sold all 20 copies reserved for Canada and now has a couple of customers willing to resell their copies at US $500. If you are genuinely interested in acquiring Pentagram Marks at this price, please e-mail us.

_________________________________

To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.

Do Gooder

dogood

Do Good Design: How Designers Can Change the World
? 2008: David B. Berman cdnmapleleaf

As ethics chair for the Society of Graphic Designers of Canada, David Berman was responsible for the develpement of the RGD and GDC code of ethics, now used by Icograda as a template for national graphic design organizations worldwide. In Do Good Design Berman goes beyond conventional design ethics, taking to task a profession that, too often, is paid to create deceptive or exploitative images in support of a highly destructive form of consumerism based on invented needs. “Overconsumption,” he writes, “is fueled most powerfully by clever visual arguments to convince everyone (including larger, growing Developing World populations) to consume more and more. Our impact as designers and as consumers of design is huge. We should be held responsible”.

The great American industrial designer Raymond Loewy famously refused only one job in his career: that of creating a more lethal anti-personnel hand-grenade for the American military. Berman could rightly be accused of overestimating designers’ influence in the battle between global consumerism and more humane values. Yet, while designers didn’t start the war, there is no denying that they often do help make the “weapons of mass deception” more lethal. Designers are not defense lawyers, they are not obliged to defend their clients’ malevolent actions, indeed they are ethically bound to refuse to do so (and even defense lawyers are legally prohibited from knowingly lying). Designers must not excuse their involvement in the creation of damaging messages by hiding behind the design brief. Rather Berman demands that they be guided by the overwhelming contemporary imperative to do good. (2008: Peachpit Press; ISBN 9780321573209)

$26.99

Watch here for news of a possible upcoming Toronto panel-discussion featuring Mr. Beman. In the meantime, listen to the a pair of interviews with the author, the first is Author Talk with Peachpit Press publisher Nancy Aldrich-Ruenze, about the book itself:

the second, about the democratization of design, is from CBC Radio’s All In A Day with Adrien Harewood:

_________________________________

To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: info@swipe.com.