Tschichold (and let's not get into a long, boring discussion about how his name is pronounced).

One of the most influential European typographers this century, Jan Tschichold (1902-74) also made a remarkable contribution to English typography when he redesigned the entire output of Penguin Books between 1947 and 1949. Here we present a trio of new books (and a couple of classics, one rarely seen) which go a long way toward remedying the surprising lack of English-language commentary on his life and work.

Active Literature: Jan Tschichold and New Typography

? 2007: Christopher Burke

An in-depth, illustrated study of Jan Tschichold’s modernist period by Hypen press regular, Burke, based on extensive archival research drawing on Tschichold’s published books, articles and personal correspondence. (2007: Hyphen Press; ISBN 0907259324)

Jan Tschichold: Posters of the Avantgarde

? 2006: Martijn F. Le Coultre & Alston W. Purvis

This is the first book-length examination of Tschichold’s poster designs, which are, perhaps the clearest expression the ideas presented in Die Neue Typographie. In addition to showcasing the seventy of his posters designs, the book also includes a selection from Tschichold’s own collection, with works by Hans Arp, El Lissitzky, László Moholy-Nagy, Oskar Schlemmer and others. (2006: Birkhäuser; ISBN 9783764376048)

Jan Tschichold: Master Typographer: His Life, Work and Legac

? 2008: Cees W. de Jong

In this exhaustive and beautifully illustrated study de Jong attempts to place Tschichold’s work in the broader context of contemporary culture. Unique in its coverage of Tschichold’s entire career, various contributors discuss the designer’s major influences and innovations, including his seminal poster design, his work with Penguin Books, and his later partial repudiation of modernist typography in favour of classical traditions. (2008: Thames & Hudson; ISBN 9780500513989)

Jan Tschichold, Designer: The Penguin Years

? 2006: Richard B. Doubleday

Though not at all well received, this is the only publication to fully document Tschichold’s years at Penguin and to examine the typographic conventions that he applied to mass produced books. Includes a bibliography and historical appendices including office memoranda. (2006: Oak Knoll; ISBN 1584561785)

The New Typography

? 1928: Jan Tschichold

Widely recognized as the definitive treatise on book and graphic design in the machine age, this long overdue English translation is published in a form that respects Tschichold’s original typography and design. (2006: California University Press; ISBN 0520250125)

Asymmetric Typography, 1st English Edition

? 1967: Jan Tschichold & Rauri McLean

The first (and only) English translation of Tschichold’s 1935 classic, the first of Tschichold’s works to be published in English translation. Designed by the author and typeset at Cooper & Beatty in Toronto. In his autobiography, True to Type, A Typographical Autobiography, translator and Tschichold’s collaborator at Penguin Books, Rauri McLean says of the project: “He asked me to translate his Typographische Gestaltung (Typographic Design) which had been published in Basle in 1935. It was a more measured and persuasive account of his views than his first and epoch-making Die neue Typographie of 1928. This proposed new translation was to be really a new edition: Jan wanted to omit some passages which he considered had been of interest only to Swiss and German readers, and he had also found several new and better illustrations. We called the new version Asymmetric Typography, and it was published, i.e. financed, not by a conventional publisher, but by a highly intelligent firm of typesetters in Toronto called Cooper & Beatty. The book was published in 1967, and we were eternally grateful to Cooper & Beatty. It was the first ever of Jan Tschichold’s books to be published in English, and the only one until the 1990s.” (1967: Cooper & Beatty / Reinhold Publishing Corporation)

Active Literature: Jan Tschichold and New Typography: $82.50
Jan Tschichold: Posters of the Avantgarde: $63.50
Jan Tschichold: Master Typographer: His Life, Work and Legacy $84.95
Jan Tschichold, Designer: The Penguin Years: $52.95
The New Typography; $39.95
Asymmetric Typography (1st English Edition 1967 as new): $199.95

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