Noise Five (Signal-Free Graphic Design)


? 2008: Attik

Founded in Huddersfield, England in 1986 by Simon Needham and James Sommerville with a £2,000 grant from the Prince’s Trust, ATTIK has since grown into a multi-discplinary brand development company with 200 designers employed in five studios on three continents. ATTIK’s success can be traced to two key projects: the publication, beginning in 1995, of a series of self-initiated, experimental design books with the shared title Noise; and its revolutionary work for Toyota in launching the groundbreaking youth brand, Scion, in 2002.

It’s been 7 years since the release of Noise Four and, with the acquisition of ATTIK in 2007 by Dentsu Inc., the world’s largest advertising agency, we feared that Four would be the last. Thankfully we were wrong. Three years in the making, NoiseFive is the most elaborate production yet in a series noted for extravagance, with nine paper stocks, 30 spot colours and a staggering range of print finishes, from foil blocking and laser cutting to heat-sensitive ink and scratch-and-sniff. In addition to experimental designs contributed by ATTIK’s UK, New York, San Francisco and Santa Monica offices, the book offers a detailed retrospective of the agency’s work and profiles of its principals. Limited to 1,000 copies in distribution, Swipe is the exclusive Canadian source for highly anticipated publication. (2009: Attik; ISBN 9780955883002)


Shipping is available across Canada and to the United States (where, in all likelihood, the book will sell out prior to release). Along the same lines, Pentagram Marks, which sold out immediately worldwide, is currently trading at somewhere around US $1,000 a copy on Amazon and E-Bay. Swipe sold all 20 copies reserved for Canada and now has a couple of customers willing to resell their copies at US $500. If you are genuinely interested in acquiring Pentagram Marks at this price, please e-mail us.


To purchase any of the products or titles mentioned here, please visit our downtown Toronto location, call us toll-free at 1-800-56-swipe or e-mail us at: