The Worst Event in the World


Swipe is pleased to announce an exclusive and intimate event celebrating the launch of The Worst Hotel in the World: the Hans Brinker Budget Hotel Amsterdam. Heineken™ tallboys and stale pretzels all ’round.


Meet Erik Kessels and ask the question on everyone’s mind: How the f@#% do you get a client like that anyway?

Space is very limited so here’s how it’s gonna have to work :

Entry will be by advance reservation only on a first come basis. Send an RSVP with your full name to and we will reply with your personal ticket. You’ll absolutely need this ticket to get in the night of the event. And if you find that you are unable to come please send a quick e-mail so we can make space for someone else. OK, so now we can reveal the date:

Friday May 1st, 2009 from 7pm to 10pm at Swipe.


UNFORTUNATELY, NO ONE WILL BE ADMITTED WITHOUT A TICKET AND WITHOUT HAVING REGISTERED IN ADVANCE. Our sincere apologies in advance to everyone who doesn’t find out soon enough to get a ticket – we’re just a small store with a big guest.


Think Small. We Try Harder. Absolut Whatever. And Now Even More Dogshit in the Main Entrance. KesselsKramer’s ongoing marketing campaign for Hans Brinker Budget Hotel in Amsterdam is genuinely epochal. So Millennial even the irony is ironic: the Worst Hotel in the World really is the worst hotel in the world. Erik Kessels and longtime Brinker manager Rob Penris share the sort of client / designer affinity that most designers wait in vain for their entire careers.


The Worst Hotel in the World: the Hans Brinker Budget Hotel Amsterdam
? 2009: Erik Kessels & KesselsKramer

Designed by KesselsKramer, this 280 page retrospective includes every advertisement and promotional item created for the hotel over some 15 years. Daring, confrontational, and occasionally just plain offensive – and spectacularly successful at connecting with a notoriously fickle target market. (2009: Booth Clibborn Editions; ISBN 9781861543110)



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